You've never seen a watch like this.

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This watch has a display that never sleeps. With the Always-On Retina display, you always see the time and your watch face.

Always on display Always on display

This watch has apps to keep an eye on your heart. Get a quick read on your heart rate, or check your heart rhythm with the ECG app.1

Heart monitor ECG App

And tell you when things are getting a little loud. The Noise app alerts you when decibels rise to levels that can impact your hearing.

alerts high decibel levels

And lets your track your cycle with a tap. The Cycle Tracking app makes it easy to log information about your menstrual cycle.

watch cycle app face

This watch helps you smash your fitness goals. There are workouts for every way you exercise.
And advanced metrics for every level athlete.

fitness running app

And motivates you to move, exercise and stand. The Activity rings track your progress and inspire you to sit less, move more and exercise every day. You can even compete with friends in challenges.

fitness rings fitness weekly activity stats

And streams your favourite 50 million songs. Listen to the entire Apple Music library,2 not the mention podcasts and audiobooks.

playing apple music app

This watch has a great sense of direction. With a compass that also shows your elevation, you’re ready for all life’s twists and turns.
And ups and downs.

Watch with compass app

It gets apps in a snap. The App Store is now on your wrist, so you can find and download the latest apps in seconds.

Watch with compass app

And lets you go without your phone. With cellular connectivity you can call from your hike, text from the surf or stream music on the slopes.3 All with just your watch.

make calls stright from your watch

And pay for stuff, fast. Get your morning coffee, go shoe shopping or eat out. Do it instantly and securely with Apple Pay.

Apple Pay contactless payments

Did we mention this watch tells time? With more than a hundred watch faces and infinite ways to personalise them, there’s never been a watch like this.

personalised watch faces
  1. The ECG app is available with the latest versions of iOS and watchOS on Apple Watch Series 4 or later. See for compatibility details. The ECG app is not intended for use by people under 22 years old.
  2. Apple Music requires a subscription.
  3. Wireless service plan required for cellular service. Apple Watch and iPhone service provider must be the same. Not all service providers support business accounts; check with your employer and service provider. Roaming is not available outside your network coverage area. Contact your service provider for more details. Check for participating network providers and eligibility.